10th birthday party today

December 01, 2017

Wired staff members (back, from left) Matthew Purtill, Andrew Sutton and Daniel Kennedy

Wired Entertainment is celebrating its 10th birthday.

To mark the milestone, the popular local business will be holding a Monster Toy Sale today, offering 20 per cent off all toys in-store.

There will also be remote control toy demos, give-aways and shoppers will have the chance to win a $50 voucher and enter in the running for the $1000 voucher by spending $10 or more in-store.

Wired also has lay-bys available for the day with free gift wrapping for Christmas.

Wired Entertainment manager Matthew Purtill said the past 10 years had been a tremendous experience.

‘‘It’s an exciting and important milestone for all of us at Wired,’’ he said.

‘‘We can’t thank the local community enough for their support. Without our local customers we couldn’t have reached this celebration.’’

Wired opened on December 20, 2007, in the former International Harvester building, after parent company Purtills refurbished the run-down building.

The business was quick to make an impact, claiming the 2008 Business of the Year at the Deniliquin Business Awards. It also claimed the Excellence in Staff Development accolade in 2011, while staff member Daniel Kennedy earned the Employee of the Year award in 2010.

Wired currently has four full-time staff members and six casual employees for after school hours.

Mr Purtill said Wired has always taken pride in offering staff training to better their careers.

‘‘Since we opened we’ve had up to a dozen staff members complete traineeships,’’ he said.

‘‘We’ve been able to work with Murray Mallee Training to give our staff these opportunities, with many earning their Certificate II in Retail while still completing high school.

‘‘Some of our staff started working here when we first opened and have stuck around to take on higher roles within the business.’’

Wired has been through many expansions and renovations throughout the past decade, with its most recent revamp in August last year.

‘‘Last year’s renovations have left us with a layout that is much easier to work with,’’ Mr Purtill said.

‘‘It helped us grow our Jaycar range which subsequently helped us win the Jaycar Stockist of the Year earlier this year.

‘‘We’ve also been able to offer a broader range of products, selling toys and board games on top of our electronics and movies.’’

Wired is located on the corner of George and Hardinge Sts, Deniliquin.

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