Whether it was aimed at Gold Coast or not, the sight of Adelaide's coaching staff laughing during the final quarter of Saturday's 95-point AFL mauling hurt Suns' coach Stuart Dew.
And in his opinion, it should hurt his players.
For the second week in a row the Suns served up a woeful display as Adelaide charged back into the winner's circle with a 23.13 (151) to 8.8 (56) win at Metricon Stadium.
In front of their lowest crowd of the season, the Suns may not have conceded 100 points in the opening half like they did the week before against Richmond - but they came close.
Eddie Betts kicked six goals in a night out against non-existent Suns defence while Josh Jenkins (four), Taylor Walker and Tyson Stengle (three each) - in his first game for the Crows - also kicked multiple goals.
Adelaide kicked the first five goals of the match, then piled on seven in the second term as the Suns managed just two behinds to open up a 64-point advantage at halftime.
More goals flowed in the second half and only a late flurry of three fourth-quarter majors to Suns forward Alex Sexton prevented the final margin being over 100 points.
Dew said the sight of Crows coaching staff laughing in the final term should be the only message his team needs.
"You look at the Crows coaches' box in the last quarter there, that stings - that's got to sting," Dew said.
"That's where we're at. That's what they think of us."
The Suns' second quarter was about as bad as it gets for an AFL team, with at least four of the Crows' majors coming as the visitors strolled past static Suns or didn't even have a man marking them to kick easy goals.
Hugh Greenwood, Stengle and Jenkins all benefited before Betts capped the quarter by strolling past a distracted Jesse Joyce inside the goal square to kick perhaps the easiest of the 595 goals in his career.
Dew said the past fortnight had "eroded" many of the positives his club had established throughout 2019.
"We don't accept that but we've got to get them back up," he said.
"We've got six weeks to get back to building that contest element that people we're talking about earlier in the season.
"It's not physical. It's not physical at all. There's some elements of size but in terms of run and fitness, it's between the ears."
For the Crows, Saturday's romp was the perfect pick-me-up after their hefty defeat to Port Adelaide in last weekend's Showdown.
The win keeps the Crows in the eight heading into next Friday's crucial Adelaide Oval clash with Essendon - who remain firmly in the hunt for a top eight spot after their last-gasp win over North Melbourne.
"We were really disappointed with last week," Crows coach Don Pyke said.
"They're a proud group and they weren't going to sit back and see a repeat of that.
"It certainly doesn't hurt from a confidence and belief viewpoint to come up here, get a good solid win and head back to Adelaide to play a big game against Essendon on Friday night."