Neville Purtill and Kacey Dighton from Purtill Group with Keegan Scillini from 2QN and Edge FM.
Photo by
Rebecca Flisher
In 2024, Purtill Group marked five decades of petroleum service.
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In celebration, it produced a heartfelt, multi-platform marketing campaign - ‘Purtill Group: Celebrating 50 Years of Fuelling Regional Australia’ - which honoured the company’s legacy, regional contribution, and strong community ties.
Originating from a commemorative logo, the campaign evolved into a dynamic storytelling initiative. It featured branded merchandise, social media, radio, newspaper features, and a 24-page publication.
Community engagement stood at the campaign’s core, with a children’s colouring competition, a commissioned artwork by a local cartoonist, and a fireworks celebration that united staff, families, and townspeople.
This non-commercial, values-driven campaign demonstrated how thoughtful marketing can build connection, celebrate legacy, and strengthen a brand’s place in regional hearts and minds.
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