The Deni Ute Muster campaign focused on generating ticket sales, increasing event awareness, and engaging the family demographic in new locations.
Key objectives included enhancing social and economic growth, delivering exceptional music and entertainment, and promoting the event positively.
The campaign employed diverse formats, including broadcast TV delivery across Northern NSW, Southern NSW, and Victoria, as well as metro and regional radio and digital display and search.
The event garnered significant media attention, with 2,814 Australian reports mentioning it, reaching a potential cumulative audience of almost 14.8 million.
Sponsored by EdgeFM 1521/2QN.
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