Samsung announced its bold plan at the launch of its Galaxy S26 handsets in San Francisco on Thursday, two years after it became one of the first phone makers to embrace the technology.
But the AI features contained within its three models would be designed for a wide audience, the company said, rather than the exclusive domain of the tech-savvy.
Samsung's announcement comes one month after its biggest rival, Apple, announced plans to partner with Google for an AI revamp of its Siri voice assistant.
Samsung's three Galaxy S26 smartphones, due in Australia on March 11, will feature a suite of AI features, including call screening for unknown numbers, advanced photo-editing and a document scanner.
Google's AI tool Gemini will let users perform several actions in a single command, such as booking an Uber trip to an upcoming calendar appointment and receiving suggestions based on encrypted personal information.
Putting agentic AI features in the devices would help spread the technology's reach, Samsung Electronics Australia mobile experience head Eric Chou said.
He said other AI features would be shared with older handsets.
"At the end of 2025, we had more than 400 million Samsung Galaxy devices that are enabled with AI features," he said.
"We want to continue to democratise AI features so that by the end of 2026, we're going to have 800 million devices enabled with AI."
One in five Samsung Galaxy S25 Ultra buyers cited AI as their main reason for buying the handset, Mr Chou said, but the company wanted AI to become a more accessible, convenient and expected inclusion.
"It's about ensuring that we flatten the learning curve and ensure that people understand that it's more outcome-focused," he told AAP.
"It really needs to move away from being a feature to something that can be ... more effortless."
The S26 smartphones, which will range from $1549 to $2199, will also feature a camera with a wider aperture for low-light photos, support for faster charging and a privacy display with limited viewing angles.
Worldwide smartphone sales grew by two per cent during 2025, according to Omnia, but research from Canstar found many Australians might delay device purchases in 2026.
Price would play the biggest role in future phone buys, according to its survey of more than 1100 consumers, although almost one in five said AI features were important to them.
Samsung's major rival Apple is not expected to launch smartphones until September, although the company could announce plans to upgrade Siri with AI features at its Worldwide Developers Conference in June.
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