Merv Hughes (pictured) is bringing his fishing program to Mathoura and Echuca/Moama in March.
MCW Productions will undertake four days of filming from the March 16 to 19.
The first two days will be focusing on Echuca /Moama, and the crew will then head along the river to Picnic Point and the Edward River Campground to film more fishing adventures.
Filming of the show, which was made possible by the efforts of Murray River Council, will bring national attention to this area of the Murray, considered by many to be one of the country’s premier locations to fish for the mighty Murray Cod.
Murray River Council Mayor Chris Bilkey believes the show will help boost recreational fishing tourism across the area.
‘‘When it comes time to drop in a line, our creeks and rivers boast some of the best inland fishing in Australia,’’ he said.
‘‘So it’s really exciting that we have the opportunity to bring Merv here to showcase what this River Country really has to offer.
‘‘I hope viewers will feel inspired to come and explore the region and dive into their own fishing adventures here.’’
Council has also partnered with Echuca Moama Tourism to maximise the exposure of the area’s tourism offering for the lovers of the Australian bush, the river and the great outdoors.
The filming will focus on catching Murray Cod and Yellowbelly, and will also mention attractions and regional highlights including fishing in other local destinations like Wakool and Moulamein.
‘‘I can’t wait to spend four days at one of my favourite fishing destinations,’’ Merv Hughes said.
‘‘We’ll be fishing the Murray, Picnic Point and the Edward River with local fishing guru ‘Laddy’ along for the ride too.
‘‘Let’s show Australia just how great Echuca Moama and River Country is for fishing.’’
The show will be broadcast nationally in July 2020 on 7Mate.