Now, as financial pressures, isolation and uncertainty continue to weigh heavily on many people living outside major cities, Zoetis and Beyond Blue are encouraging rural Australians to start a conversation with a friend, family member, neighbour, colleague or a support service.
The campaign marks the 11th year of the Zoetis and Beyond Blue partnership and aims to raise a further $100,000 to support people across Australia experiencing mental health challenges.
Zoetis said the partnership is designed not only to raise funds, but to encourage everyday conversations to help reduce loneliness, isolation and distress before people reach crisis point.
Business unit director, livestock at Zoetis Peter FitzGerald, said the long-running partnership reflects Zoetis’ s ongoing commitment to supporting the rural and regional communities it works alongside every day.
“Rural and regional Australians are often the first to show up for others, whether that is on the farm, in the workplace, at the local club or across the wider community,” Mr FitzGerald said. “But many people still find it difficult to talk about how they are really coping.
“This campaign is about helping make those conversations feel more normal. A simple check-in can be the first step towards someone feeling less alone, more supported and more able to ask for help.”
Over the past decade, Zoetis has donated $1 million to Beyond Blue.
This year, for every Zoetis livestock, pig, poultry and companion animal vaccine or parasiticide sold between July 15 and October 31 2026, Zoetis will donate $5 per product, up to a total of $100,000, to Beyond Blue.
Beyond Blue CEO Georgie Harman said the contribution would help ensure more people can access support as soon as they need it.
“Our partnership with Zoetis is so important because it helps us reach communities where pressures like money worries and isolation can be felt the hardest.
“Last year alone, our Support Service helped more than 300,000 Australians - that’s around 800 people a day, or a call every two minutes.
“With demand up 12 per cent this year, partnerships like this ensures that we can be there when people need it, while also ensuring support can reach more people earlier.”
The campaign comes at a time when many people in regional, rural and remote communities are facing compounding pressures. Around seven million people, or 27 per cent of the Australian population, live in rural, regional and remote areas, where access to health and mental health support can be more limited than in metropolitan areas.
People living in more regional and remote areas are also more likely to be socially isolated than those in metropolitan cities.
For farming communities, these pressures can be especially acute, with weather events,
If you or someone you know needs support, the Beyond Blue Support Service offers free and immediate counselling, advice and referrals via phone, webchat or email.
To talk to a mental health professional for free, contact the 24/7 Beyond Blue Support Service on 1300 22 46 36.
Free web chat is also available 24/7 at beyondblue.org.au/support-service/chat and people can join the free online forums and share their experiences anonymously with our online community.
To learn more or find out how to support the campaign, visit: www.zoetis.com.au
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