That was the message at McPherson Media Group’s (MMG) Farm Smart event recently held at Shepparton’s MOVE.
At the event, MMG executive relationship manager Ashlea Kunowski spoke about the company’s All Audience Approach.
This provides businesses with direct exposure across web, social media, newsletters, apps, video content and in print.
Through the Country News’ platforms, businesses can reach up to 200,000 readers, followers, subscribers and users every week. In addition, the Country News ‘ social media posts reach about 2 million views each month.
Ms Kunowski said it was businesses that could adapt that would be best placed to navigate the increasingly competitive environment.
“For businesses, the challenge is no longer whether to adapt, but how quickly you can embrace change and remain relevant in an increasingly competitive marketplace,” she said.
She added that local media was well-placed to navigate this changing environment.
“While we know platforms and technologies will continue to evolve, the importance of trust, credibility and community connection remains unchanged,” she said.
She used the example of DominAIt to highlight MMG’s commitment to innovation. DominAIt is an innovative AI visibility solution designed to help local businesses become the trusted recommendation when customers ask AI for products and services in their industry.
Industry-exclusive partners of the Country News will receive access to DominAIt. This provides businesses with the opportunity to gain an AI-powered marketing advantage before their competitors.
“As the world continues to evolve, so too must the way we communicate, market and grow our businesses,” Ms Kunowski said.
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